EA Sports NHL 21 Toolkit

For EA Sports’ NHL 21, I led the development of a comprehensive visual identity system and custom toolkit designed for the internal team. Featuring over 50 meticulously crafted elements, the toolkit provided modular, bespoke assets that offered maximum flexibility, creative control, and a cohesive visual framework aligned with the game's evolving direction.

Client: EA Sports

Studio: Carbon VFX
Creative Director: Jeff Boddy
Producer: Sean Russel
Designer: William Salas
Animator: William Salas

2025

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