Working again with the Carbon VFX LA team, I was fortunate enough to help with the rebrand of Bragg which included a new product line as well.
This was a fun project to tackle. I was able to get some rough previz done in Houdini as a proof of concept before the actual production shoot. Working efficiently inside of After Effects was going to be the key to success for this project as there were several phases to get a shot to completion. Each shot had a unique "intro" element followed by a unique hand model holding a new Bragg product. Each shot was then speed ramped and then sent off to roto, followed by color. Additionally, each unique bottle shot was tracked in Mocha to stick the Bragg Flag on like glue. I used Red Giant's Supercomp plugin for compositing.
Studio: Carbon VFX
Creative Director: Matthew Stevens
Executive Producer: Matthew McManus
Designer: William Salas
Animator: William Salas
Compositor: William Salas
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