BRAGG KEEP IT REAL    1920x1080 / 24fps / ProRes 422 HQ / 16 Bit

BRAGG KEEP IT REAL

Working again with the Carbon VFX LA team, I was fortunate enough to help with the rebrand of Bragg which included a new product line as well.

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Bragg_nutritional_yeast_OB_002-1
Bragg_olive_oil_OB_003
Bragg_olive_oil_OB_007

This was a fun project to tackle. I was able to get some rough previz done in Houdini as a proof of concept before the actual production shoot. Working efficiently inside of After Effects was going to be the key to success for this project as there were several phases to get a shot to completion. Each shot had a unique "intro" element followed by a unique hand model holding a new Bragg product. Each shot was then speed ramped and then sent off to roto, followed by color. Additionally, each unique bottle shot was tracked in Mocha to stick the Bragg Flag on like glue. I used Red Giant's Supercomp plugin for compositing.

Research and Development

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pre_flip_bragg_liquid_aminos_002s
faelism_bragg_keep_it_real_rnd_particles__
bragg_rnd_olive_oil_render__

Credits

Client: Bragg
Studio: Carbon VFX
Creative Director: Matthew Stevens
Executive Producer: Matthew McManus
Designer: William Salas
Animator: William Salas
Compositor: William Salas

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